Customer testimonials are more effective than paid marketing copy as they take the spotlight away from the seller to shine it on the customers.
Anyone looking at your testimonials page can see things from a like-minded point of view, as all of your
If 92% of people are looking for testimonial examples of social proof to help them make purchase decisions, it’s clear that quality testimonials pages can increase conversions and improve your brand image.
when it comes to landing pages, popups, and even emails, shorter testimonials tend to be more effective. Ideally, you’ll want to be writing quote testimonials of 50 words or less. Video page testimonials should be a few minutes long to provide an e
Testimonials are best when they’re direct and to the point. Be sure to use words and phrases that your potential customers can relate to, and bring everything back to the clients’ hopes and fears: why they came to you, exactly what you can do for